홈앤서비스 SK BROADBAND

“How Korea Captivate the World?”
The Korean Wave from K-pop to K-bio

HALLYU, a book filled with interesting and meaningful insights about Korea, the world’s most dynamic country, has been published. ‘Why is the world so enthusiastic about Korea?’ Authored by the head of Korea’s leading Maekyung Media Group, this book presents answers to this intriguing question, drawing upon vast data and experiences accumulated over a long career in journalism. The author shares his unique insights while highlighting Korea’s robust human resources and the diverse K-cultures and K-companies that have emerged from them. Despite its limited natural resources, Korea’s human capital is unmatched compared to other nations. HALLYU offers a thorough analysis of Korean culture and characteristics, revealing the underlying strength of the Republic of Korea. Through this book, readers can gain insights into Korea’s vibrant present and future, as depicted by one of the country’s most renowned journalists.

Preface

PART 1 KOREAN IDIOSYNCRACIES THAT FASCINATE FOREIGNERS

Koreans Don’t Take Unattended Wallets
K-food Extravaganza
Deliveries at The Speed of Light
Jeonse, Korea’s Unique Housing Solution That Even Angelina Jolie has Used
Fast Wi-fi Everywhere!
K-medical Service Wins the Hearts of Foreigners
Korea: The World’s Fastest Aging Country
Getting Around Smartly with Korea’s Public Transportation

PART 2 KOREANS MAKING THEIR MARK IN THE WORLD

Korean Leaders at International Organizations
From a Sports Periphery to a Powerhouse
Riding the Korean Wave With BTS, B-boys, Dancers, and Musicians
Did We Miss the Nobel Prize? Fear Not, We Have the Fields Medal!
Koreans Featured in Time Magazine

PART 3 The Power of Culture

From Squid Game to The Glory, K-Content Captivates Viewers Worldwide
K-Content: Soft Power Superstar
Getting to 64.3B K-pop Content Views
Blackpink Boasts the Most YouTube Subscribers Among Artists Worldwide
Korea: The Birthplace of Webtoons
A Nation that Distinguishes Itself in Global Sports
Taekwondo: From Korea’s National Sport to a Global Phenomenon
The Power of the Korean Passport: Visa-free Entry to 192 Countries
Overseas Koreans Agency Supports 7.32M Korean Expats

[Take a break] 10 Reasons Why Korea is an Attractive Destination

PART 4 KOREA, A COUNTRY THAT NEVER GOES DARK

From Aid Beneficiary to Science and Technology Benefactor
K-Power on Display at the Olympiad
Went to Catch Fish, Ended Up Building an Antarctic Science Base
Korea Poised to Become a Space Powerhouse
Powering Korea Via Nuclear Plants
Waiting for a Nobel Prize

PART 5 KOREAN COMPANIES THAT MADE THE IMPOSSIBLE, POSSIBLE

Small Korean Companies That Conquered Global Niche Markets Worldwide
The Authority of Korean-Made Semiconductors
Korean Cars: Come So Far, Got so Far to Go
From a Clunker to a Luxury Car
One Out of Two Electric Vehicles Worldwide Uses a Korea-Made Battery
Korea's Defense Industry: Largest Arms Export Since the Nation's Founding
The First Korean President to be Invited to the NATO Summit
A Country That Owns the A380 Super-large Passenger Aircraft
Korean Construction Companies Building Landmarks in the Middle East and Asia
Korean Bio Industry Joins the Ranks of Big Pharma
Not an Oil-Producing Country, but the World’s Largest Exporter of Petroleum Products