홈앤서비스 SK BROADBAND

왜 같은 매장에서, 같은 시간을 일해도
누군가는 빠르게 성장하고
누군가는 늘 제자리일까?

『하이퍼포머 헤어 디자이너로 살아남는 법』은 이 질문에서 출발한 현장 밀착형 실전 전략서다.

저자 장형안은 오랜 현장 경험과 교육을 통해
성과를 만들어내는 헤어 디자이너들의 공통점을 분석했고,
그 차이를 만드는 핵심이 기술력이 아닌 ‘시스템’임을 밝혀냈다.

이 책이 말하는 하이퍼포머란
단순히 머리를 잘하는 디자이너가 아니다.
고객을 관리하고, 매출을 설계하며, 자신의 커리어를 스스로 경영하는 사람이다.

책에서는 성과를 지속시키는 네 가지 요소를 제시한다.
일을 대하는 태도, 자신을 관리하는 힘, 사고의 방향, 그리고 일을 구조화하는 능력.
이 네 가지를 갖춘 디자이너는 시간이 지나도 흔들리지 않는다.

『하이퍼포머 헤어 디자이너로 살아남는 법』은
고객 응대, 매출 관리, SNS 운영, 퍼스널 브랜딩, 체력과 멘탈 관리까지
헤어 디자이너의 하루에 실제로 필요한 전략을 현실적인 언어로 풀어낸다.

하이퍼포머는 운이나 재능의 문제가 아니다.
태도와 전략을 선택한 결과다.

지금 이 자리에서
‘기술자’가 아닌 ‘하이퍼포머’로 성장하고 싶은
모든 헤어 디자이너에게
이 책은 가장 현실적인 내비게이션이 되어줄 것이다.

프롤로그 ···························································· 4

제1장
하이퍼포머 전략에 승부를 건다

1. 하이퍼포머란 ····················································· 18
2. 하이퍼포머로 안내하는 내비게이션 ································ 28
3. 당신의 하루 시작은 달라야 한다 ··································· 35
4. 시작은 쓰지만 끝은 달다 ·········································· 41
5. 직장인이 되고 싶다면 회사로 가라 ································ 48
6. 매달 결과가 만족스럽지 않다면! ··································· 54
7. 우리의 마음과 고객의 마음이 다른 이유 ···························· 61
8. 팀워크는 곧 나의 성장이다 ········································ 67

제2장
고객 응대는 ‘전략’이다

1. 거절 앞에 상처받지 않는 법 ········································ 74
2. 고객 응대는 제안에서 시작한다 ···································· 78
3. 고객 수 300이라는 숫자가 의미하는 것은 ·························· 84
차 례
4. 고정 고객 수를 늘리는 시나리오 ·································· 92
5. 객단가 올리는 1+1 법칙 ·········································· 99
6. 우량고객의 조건 ················································ 106
7. 지름길은 반드시 존재한다 ······································· 112
8. 지겨워도 다시 들어야 할 이야기 ·································· 116

제3장
스토리가 있는 헤어 디자이너가 성공한다

1. 당신의 스토리는 고객의 선택 기준이 된다 ························· 122
2. 플랫폼과 데이터는 고객 관리의 무기다 ··························· 126
3. SNS는 기본! 고객 경험 콘텐츠로 운영하라 ························ 137
4. 퍼스널 마케팅에 답이 있다 ······································ 145
5. 고객의 스타가 되는 법 ··········································· 149
6. 나만 아는 마케팅 ··············································· 155
7. 나만 아는 레시피 ··············································· 160
8. 이 자리에서 10단계 도약하기 ···································· 165

제4장
하이퍼포머는 숫자로 말한다

1. 평가와 피드백이란 ·············································· 170
2. 월말이 되면 더 바빠지는 이유 ···································· 175
3. 월 1,000의 고비 탈출 ··········································· 181
4. 월 1,000 지속해야 진짜다 ······································· 189
5. 월간 목표를 세우지 않는다면 ···································· 197
6. 매출은 에너지 관리가 핵심이다 ·································· 205
7. 쓰기 귀찮아도 쓰는 이유 ········································ 210
8. 7P가 우리에게 알려주는 것은 ···································· 215

제5장
절대 놓쳐선 안 되는 하이퍼포머의 기술

1. 당신의 체력은 안녕하십니까 · ···································· 222
2. 다시 쓰는 워라밸 포트폴리오 인생 ······························· 226
3. 친구는 잠시만 안녕하자 ········································· 232
4. 기술과 서비스의 차이 ··········································· 237
5. 떠난 멘탈을 잡아라 ············································· 241
6. 일머리와 잔머리의 차이 ········································· 245
7. 습관이 결과를 지배한다 ········································· 250
8. 고객이 많아지면 달라지는 것들 ·································· 258

〈 부록 〉

성과 달성을 위한 워크 시트 268

에필로그 · ························································ 292